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Chapter 2. Browsers > Teach and They Shall Follow

Teach and They Shall Follow

Overview

For some products and services, your users will need to learn before they can buy.


Before I began investing in stocks, I invested in mutual funds. Before mutual funds, I had certificates of deposit (CDs). Before CDs, I had my checking account, and before that, I had my piggy bank. My investing-and-saving strategy has changed over time, and this has correlated with my level of financial knowledge. It wasn’t until I understood the basics of risk and return and how the stock market worked that I ventured beyond CDs and checking accounts. In the same way, for some products, a certain amount of knowledge needs to be gained by users before they can even consider purchasing those products. That is why we need to provide learning materials on our web sites.


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