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Chapter 2. Browsers > Support First-Timers

Support First-Timers

Overview

If your site is an online service or a marketplace, you should explicitly support your first-time visitors to attract more users. Corporate and information-oriented sites should be self-explanatory without an explicit guide.


Although the days of dot-com Super Bowl commercials have mostly passed us by, a considerable amount of money is still spent on advertising and promoting web sites. The next step is to convert these media-sent browsers to dedicated users. An effective way to convert these browsers is to support them as first-time visitors.


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