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Chapter 2. Browsers

Chapter 2. Browsers

The web attracts many people who utilize it in a variety of ways. The first type of user is the browser. These aren’t software browsers like Netscape or Internet Explorer; rather, they’re users who are just starting to look for something. They’ve recognized a need in their lives, and they’re looking for a starting point that will lead them to their goal. They don’t necessarily know what they want, but they have arrived at your site like someone at a store’s window display—looking for a reason to go in.

Browsers might be first-time visitors looking for more information about your company, or they could be people just thinking about making a major purchase. Maybe they’re looking for a gift for a friend. In any case, browsers are looking for something to catch their interest.


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