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Part 2: Write Like a Human Being > Idea #1: Shorten That Text!

Chapter 5. Idea #1: Shorten That Text!

Cut Any Paper-Based Text by 50%

Make Each Paragraph Short

Delete Marketing Fluff

Move Vital but Tangential or Supplemental Material

Move Repeating Categories of Information into Tables, Charts, or Graphs

Beware of Cutting So Far That You Make the Text Ambiguous


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