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Develop an Attitude

Cut through the anonymity

On paper, corporations, universities, and governments have always favored an impersonal style, talking in a consensus-seeking committee speak, avoiding taking any stand that might offend anyone anywhere, squeezing out resolutely anonymous prose. In the rush to fill up Web sites, a lot of this faceless prose got posted. So now some sites are like Wall Street at midnight in winter—cold as granite under ice.

It's the voice of quirky, individualist writers that best captures the quirky, individualist spirit of the Net.

Constance Hale, Wired Style


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