• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

Chapter 1. Who Am I Writing for, and Inc... > Make Sense Out of What You Learn abo...

Make Sense Out of What You Learn about Your Audiences

Psychology at your service:How many ways can you slice a personality?

You'd think that by now humans could have come up with a single theory of personality. But no. Just in the realm of therapy there are dozens of theories taking off from Freud and Jung, and spreading like jungle grass. If one of these therapeutic approaches makes sense to you, go ahead and use it to interpret the information you have just gleaned from the actual consumer.

Ditto for religion. If a particular religion gives the world meaning for you, then by all means use its theory of personality to interpret the consumer and your relationship to that person. If you follow a spiritual practice, observing the movement of your inner life, use your guru's ideas to understand yourself in relation to the other. If you're a novelist, write a narrative. Stories are an excellent way to envision a character in action, or create a drama, a video, or a song.


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint