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Chapter 3. What Will the Web Do to My Text? > Web Text = Content + Interface

Web Text = Content + Interface

On the Web, a chunk of text acts as both content and interface. A menu item, considered as content, tells a user what the page is about; the same menu item, considered as an interface element, is just a hot spot. Text can swing both ways:

  • Content is what people are looking for—information, activity, perspective.

  • Interface is what people use to find the content, move through it, act on it.


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