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Web Editing—The Basics

Edit visually

You're vying for each guest's attention. A snappy headline may get it. A blinking picture may grab it. But then what? Web readers want to see what the article or site is about in a snap. If they can't figure it out right away, they'll go elsewhere. So, grab them with an attention-getting title, tightly, and then, to hold them, design sparkling subheads.

After you've written a letter, memo, or report, the tweaking can be endless. Should it be single-spaced or double-spaced? Bold-face or italic for emphasis? Shadow style section headings?

L. R. Shannon, New York Times, May 11, 1993


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