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Chapter 14. Making News That Fits > Case Study: E-mail Newsletter from the Tita...

Case Study: E-mail Newsletter from the Titanic Deck Chair Rearrangement Corporation

If the ship is going down, play a little music and rearrange the deck chairs. That's what Eric Norlin and Christopher Locke have done with their e-mail newsletter, launched from www.tdcrc.com. Having started a similar irregular rant from Personalization.com, the pair left when that ship got sold, and set up a Web site that imitates IBM, with its sliced logo and corporate layout; then undermines the whole effect by saying, “Damn you, sign up!”


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