• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint

News Articles

Web users are willing to pay for news that gives them a financial edge. Investors, brokers, analysts, and managers ante up almost $60 a year to peek behind the public front pages of the Wall Street Journal Interactive, to get relevant, current info in short takes on the site, and by e-mail newsletter. By delivering exactly the kind of news these people want, written specifically for that audience, and published fast enough so the users can get a jump on the market or competitors, the site pulls in real revenue (not just kudos), supplementing the ton of cash earned from the paper editions. The site defines a successful Web news site—a lot of stories, most of them current, and all on target. In the paper world, reporters worship inside dope, multiple sources, accuracy, depth, reliability, and reputation—plus delivering on deadline and ahead of the competition. But Web news writers must worship volume, speed, and focus—and those goals affect the way you write news articles, no matter what site you are working for.

Successful online pubs are sites of very targeted information that post a lot of info very regularly to drive the traffic to the site. (Randy Scasny,Website Flow)


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint