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Chapter 12. Creating Customer Assistance... > Case Study: Privacy Policy at VeriSi...

Case Study: Privacy Policy at VeriSign

VeriSign, a company that issues and manages certificates of authenticity for software, Web sites, and even individual documents, is in the business of trust, so they have developed an elaborate privacy statement, following the guidelines of another organization, Truste Privacy Program, which places its seal on sites that agree to follow its rules (and pay a licensing fee). So the VeriSign privacy policy sounds a lot like the policies on other TRUSTe-endorsed sites, but the VeriSign lawyers have added their own special edits. Printed out, the statement takes up eight pages, with seven major headings, and 13 subheads—and 37 very long paragraphs in between.


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