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Why Use eLearning?

Although eLearning applications are obviously appropriate for use in an educational environment, you might be wondering what they can do for your private business, organization, or corporation. The answer is that eLearning applications can add interactivity to your site, train your employees, or even gain valuable feedback from your customers.

All too often, we think of eLearning as a one-way conduit of information where the Web application is teaching the Web site visitor. Whereas this might be appropriate in a virtual classroom setting, we miss the fact that eLearning gives us, as Web developers, managers, and members of the business community, the chance to learn from our visitors. For instance, suppose you want to know the demographics of your Web site visitors. You could accomplish this through the use of a poll created with an eLearning application. Or suppose that you want to see how much your customers know about your product line. Engage them in a 10-question quiz and reward them with a 10% off coupon on their next order. In either instance, it is you who is learning from your visitors.


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