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Avoiding Common Errors

Even though there is no exact, tried-and-true method that will make you discovered by all search engines, you should avoid some common errors.

Don't rely too much on keywords. Keywords help, but many search engines ignore them and dive right into the content of your page instead. Make sure that the body of your Web page contains pertinent text in the HTML source code. Even though your Web site might be beautiful, if all the text were created in a graphics editor, there would be nothing for the search engine to index.


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