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Hour 24. Making Your Web Site Search Eng... > Understanding What Common Search Eng...

Understanding What Common Search Engines Are Looking For

Two main methods are used to help viewers find relevant pages. One is a search engine, which automatically creates an index of Web sites and the information contained within them by using spiders (programs that allow search engines to search Web sites). An example of a search engine is AltaVista.com. The other method is a directory, which indexes Web pages with human intervention. An example of the latter is Yahoo!, which requires a person to enter Web site details into the database manually.

The ultimate goal of both methods is to make the viewer happy by producing good results. The more accurate the results, the more likely it is that he will return to that particular search engine in the future.


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