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Hour 23. Testing and Maintaining Your Pa... > Evaluating Your Page's Ergonomics

Evaluating Your Page's Ergonomics

The preceding sections in this hour have explained only how to check your page's technical integrity. What about its fuzzy qualities—its look, its feel, its mise-en-scéne? And what about its interaction with visitors? Can they find what they came for? Do they see the parts of your message you want them to see? Do they naturally follow paths through your page to certain items, or are they frustrated by lots of blind alleys and backtracking?

The best way to answer these questions is to gather some friends (ideally friends who don't already know too much about your page or its subject) and cooperative strangers and watch them browse your page (no coaching!). Watch what they choose to click and what they skip. Note whenever they move down a path and fail to find what they expected or hoped to find. And, of course, listen to their comments.


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