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Customized Web Sites

Have you ever been to a Web site and seen the option of customizing the site based on your own personal preferences? This is an extremely popular technique that, when used correctly, gives a user an incredible amount of control over a site's environment. If you have a Web site that offers more than one service (various types of news, shopping, and so on), you can win repeat visitors by showing them only what they want to see on a page.

For example, I visit a popular Internet DVD site at least two or three times a week. In the beginning, I was forced to view their weekly specials before reaching the New Releases section to find what I was looking for. I thought if I could browse to their homepage and see the content I want, when I want, I'd be much happier. Luckily, they've implemented this feature in a revision of their site. Now, instead of clicking through pages I'm not interested in, the “good stuff” appears as soon as I load the first page.


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