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Credits > Contributors

Contributors

The following people contributed their hacks, inspiration, and writing to this book:

  • Akin Arikan (www.nettracker.com) is a senior product manager at Sane Solutions responsible for ensuring customer satisfaction and success with the NetTracker line of web traffic analysis solutions. In this role, Akin has worked with many clients over the years on defining and interpreting reports based on their business goals. Akin first stumbled upon the wonderful world of web analytics while working at a leading business intelligence vendor managing enterprise analytic applications.

  • Matt Belkin (www.omniture.com) has been involved in web measurement and business analysis for over a decade. As a former customer of multiple web analytics solutions, he brings real-world experience and a fresh perspective to the industry. He currently serves as the vice president of best practices at Omniture, where his passion and expertise help customers maximize their success. Prior to Omniture, Matt spent time at Macromedia, Adobe, Yahoo!, and JP Morgan.


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