• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

7. Reporting Strategies and Key Performa... > 96. Key Performance Indicators for O...

Key Performance Indicators for Online Retailers

Online retailers, perhaps more than any other business model, should review key performance indicators on a regular basis to mine for changes in visitor interests and identify emerging sales opportunities.

The key performance indicators that I recommend for online retailers are a relatively straightforward bunch; it’s all about conversion and value. While you may be tempted to build out a complex report that provides every type of information possible, fight that temptation. Remember, most people aren’t going to read a long, complex report full of numbers [Hack #91] . By focusing your efforts on the truly key indicators and providing a report similar to Figure 7-8, you will dramatically increase the readership and use of this report (and you cannot act upon something you don’t even read, right?).


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint