• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

7. Reporting Strategies and Key Performa... > 94. Use Key Performance Indicators

Use Key Performance Indicators

Key performance indicators are a powerful way to present complex information that works to maximize the use of web measurement data within your organization.

A key performance indicator (KPI) is any ratio that summarizes two or more important measurements and is tied directly to your business objectives [Hack #38] . Examples include ratios like your order conversion rate (orders divided by visits) or the average number of page views per visit: numbers that, when they change significantly, prompt someone to pick up the phone, send an email, instant message, or walk down the hall and say, “Something is going on; we need to look into this more deeply right away!” The use of key performance indicators is a powerful and advanced strategy that can dramatically increase your ability to get executive buy-in for your metrics reporting strategy [Hack #91] .


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint