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7. Reporting Strategies and Key Performa... > 99. Key Performance Indicators for B...

Key Performance Indicators for Business Sites (Lead Generation)

It is extremely common that the activity that a web site wants the visitor to take is as simple as taking the next step. Especially for products or services with long and complex sales cycles, getting a qualified lead is as good as gold. Business sites like these have just as good key performance indicators as direct-to-consumer online models.

The majority of business sites on the Internet don’t sell anything directly via the Internet; they exist to provide information about their products or services. Automobile manufacturers like Nissan and Porsche, well-known brands like Purina and Procter & Gamble, and even software as service companies like Omniture and Coremetrics, each have a vested interest in providing you information in trade for some personal information (the lead).


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