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7. Reporting Strategies and Key Performa... > 7.1. Hacks 91–100: Introduction

Hacks 91–100: Introduction

Now that you’ve read a seemingly endless number of hacks describing the data and what you should do with it, all that is left is to communicate the value of that data to your organization. Should be a piece of cake, right?

Then why do so few organizations actually share their web data throughout the company?

Data collected by JupiterResearch indicates that most companies don’t share the data they collect about their successes online broadly or frequently enough. By broadly, I mean with enough people in the company; it’s not enough to have a small group of webmasters look at the data; you have to get everyone thinking about how the web site is being used to drive business success. In terms of frequency, only 32 percent of companies look at their web data on a daily or weekly basis, while half that number look at the data on an ad hoc basis.


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