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6. Web Measurement and the Online Retail... > 87. Use Cross-Sell Data to Sell More...

Use Cross-Sell Data to Sell More Products

One proven strategy for increasing your average order value is cross-selling products when a visitor is committing to a purchase. Your web measurement application can provide great insight into who best to cross-sell to, provided you know where to look.

The actions that visitors take on your site represent the most valuable data available for determining product offerings and pairing. For example, on an apparel site, certain sweater/shirt combinations may sell particularly well together. By presenting these articles side by side, visitors will be more likely to purchase both, streamlining the shopping process and increasing average order size. By being able to intelligently recommend items that go together, brand owners can provide customers with valuable information at the moment when they are making their purchase decisions, while at the same time working to improve their bottom line.


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