• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

6. Web Measurement and the Online Retail Model > 82. Measure the Shopping Cart

Measure the Shopping Cart

For online retailers, there is perhaps nothing more important than measuring visitor flow and abandonment through the shopping cart. Your use of metrics and measurement in these pages can make or break your business.

In retail web analytics, measuring the shopping cart is analogous to gazing into a crystal ball. Each visitor interaction with the shopping cart is a measurable activity that generates data useful for sales and demand forecasting, promotion planning, and shopper behavior analysis. This hack introduces measurement approaches for key shopping cart interactions and also discusses factors that can degrade the accuracy of shopping cart measurement.


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint