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6. Web Measurement and the Online Retail... > 81. Know How to Use Retail Analytics

Know How to Use Retail Analytics

While not exactly a class of its own, web measurement for online retailers entails fairly specific uses of the tools and hacks described in this book; knowing how and when to leverage these tools can significantly increase your ability to market, merchandise, and sell.

Learning how to use retail web measurement applications may equip you to sustain the double-digit growth you have become accustomed to as an online retailer. Pouring additional dollars into your marketing budget might also do the trick, but web measurement offers an inexpensive and easy way to achieve quick wins that can translate into additional sales, more active customers, and marketing cost savings.


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