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6. Web Measurement and the Online Retail... > 90. Build Your Own Web Measurement A...

Build Your Own Web Measurement Application: Commerce Data

Fundamental to online retailers successful with web measurement data is the ability to get non-traffic data into the analysis. In this hack, wel show you how to add the value of a transaction to the mix and tie it back to your referring sources.

In this hack, we’ll return to our sample program and demonstrate how to extend it to collect additional data. We’ll use the example of measuring revenue, but the same method could be used to collect other types of data. Any data you can access using JavaScript can be passed in the page tag, written to the logfile, and then analyzed by the logfile reader. For example, you could report visitors’ screen sizes or visitor segments by the same method.


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