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5. Technographics and “Demographics” > 75. Know How to Use Visitor Language Rep...

Know How to Use Visitor Language Reports

Knowing which languages your visitors speak will help you improve your message and improving your message will help your conversion rates.

While tracking your visitor’s specific geographic distribution [Hack #78] is important, consider the primary and secondary languages of you visitors.

Online, you should strive to be helpful, courteous, and friendly—at least when you can determine that you have enough foreign traffic to benefit from your benevolence. But how do you know when you should consider translation? Easy—use your visitor language reports!

Visitor Language Reporting

Most web measurement applications provide language reporting based on information gleaned from the visitor’s web browser, most often generating a report similar to that seen in Figure 5-14.


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