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5. Technographics and “Demographics” > 74. Know Which Technographic Data to Ign...

Know Which Technographic Data to Ignore

Not all technical data is as useful as it looks at first glance. Knowing what to pay attention to and what to ignore can save you time and prevent frustration.

As you’ve certainly surmised by now in reading this book, web measurement applications provide a wealth of information about your visitors, most of it good! While the vendors certainly mean well, often they provide information because they can—not because there is a great business reason for doing so. Unfortunately, not all the available information is useful, especially when you’re talking about technographic reports (Figure 5-13).

Since most vendors provide the same technographic data, it is worth reviewing which of this information you should use and which you should ignore.


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