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5. Technographics and “Demographics” > 73. Measure Browser Plug-ins

Measure Browser Plug-ins

If you’re developing any advanced functionality that requires external plugins, you should use your web measurement application to make sure your visitors have the right plug-ins installed.

Understanding the plug-ins your visitors use helps guide web site technology decisions. For example, if only 20 percent of your visitors have RealPlayer support, you may consider offering videos in other formats such as QuickTime or Windows Media. You may be looking at research data to understand plug-in penetration. Research data is a starting point, but you will want to check your own web site visitors. For example, a software company web site may have a much higher concentration of advanced plug-ins than a generic search portal.


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