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5. Technographics and “Demographics” > 72. Know if People Are Bookmarking Your ...

Know if People Are Bookmarking Your Site

One fairly strong indicator of audience loyalty is whether or not people have ’saved your site in their bookmarks folder; use this hack to track this behavior.

One of the surest signs of loyalty to a web site is whether visitors are bookmarking your site or saving it in their “favorites” folder for easy access. Because of the addition of a browser feature in Internet Explorer 5.0 and above that attempts to associate an icon with bookmarks, it is relatively easy to get a rough feel for how many people are actively bookmarking your site by monitoring the “favicon.”

The “favicon” is a 16 x 16-pixel image that, when saved into your document root directory on your web server, is picked up by Internet Explorer and Firefox and presented in bookmark folders and browser toolbars (Figure 5-10).


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