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5. Technographics and “Demographics” > 69. Measure Connection Type

Measure Connection Type

Determine whether your visitors use modems or broadband connections, and support critical site design decisions.

One of the most common questions asked of web measurement applications regarding site performance is, “How can I tell how my visitors connect to the Internet when they’re coming to my site?” This question gets asked most often when companies are trying to make design decisions about page size, use of multimedia and Flash, and whether or not to deploy weighty tracking code.

High-end geographic reporting

Figure 5-3. High-end geographic reporting

Many web measurement vendors attempt to provide this information using an obscure hack, the fact that IE users self-report how they connect to the Internet, and that this information is available via the JavaScript document object model. You’ll commonly see reports called “Connection Type” that provide percentage of visitors using “LAN,” “modem,” and “unknown” or “other” types of connections (Figure 5-4).


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