• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

5. Technographics and “Demographics” > 77. Track Demographic Data Using Custom ...

Track Demographic Data Using Custom Variables and Visitor Segmentation

If you’re collecting any type of demographic data from your visitors using forms, you can easily pass this information along to your measurement application and do some light demographic analysis.

It is very common for sites that require registration to ask a few questions about demographics in the process of signing a visitor up for a service (Figure 5-16).

The most typical questions are, “What is your gender?” and, “When were you born?” but occasionally sites ask for other information, such as annual income, marital status, or whether you have children. Fortunately for you, since this information is nearly always collected via an HTML form, the results can easily be passed to your web measurement system and collected into custom variables [Hack #31] or used to create visitor segments [Hack #48] .


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint