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4. Measuring Web Site Usability > 58. Use the Entry, Exit, and Single-Access Pa...

Use the Entry, Exit, and Single-Access Page Report

When you boil it down, your ability to understand visitor interaction with individual pages is one of the most important things you’ll do with your web measurement application. Knowing where visitors enter and exit your site, and which pages are least engaging, is fundamental to this knowledge.

Depending on your site goals, there are a number of different metrics and reports you will want to review. It is however extremely unlikely that you won’t take a close interest in your entry pages, exit pages, and single-access pages. No online marketing program is complete without taking a close look at one or all of these page reports, as the information they provide about leakage, slippage, and stickiness in your site is absolutely invaluable. Fortunately, no matter what web measurement tool you are using, these three reports are part of the standard report set.


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