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4. Measuring Web Site Usability > 57. Deconstruct Time Spent on Site

Deconstruct Time Spent on Site

Your measurement of time spent on site and on pages is one you may end up struggling with from time to time. Still, knowing how much time visitors spend browsing information on your site can help you begin to understand some of the most common usability issues all sites face.

It’s ironic that the exquisitely exact, to-the-second statistics on time spent on a web site are, in fact, quite soft and anything but exquisite. When you scratch their surface, you usually find them to be a little flawed. Still, it’s possible to learn from them, especially if you improve their accuracy, examine page-to-page variations, and establish meaningful comparison points.

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