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4. Measuring Web Site Usability > 56. Use Language to Drive Action

Use Language to Drive Action

The use of language on your web site is a critical usability element, one that has a tremendous amount of control over whether or not your visitors are satisfied.

Roy H. Williams once said:

You study pivotal people and the events of history, searching for a common denominator. You hope to identify the recurrent elements of greatness, the keys to phenomenal success. You search for the secret of miracles. After several hundred hours of reading, you reach an utterly inescapable conclusion: Words are the most powerful force there has ever been.

So if words pack enough muscle to change something insignificant like world history, they are certainly powerful enough to motivate a visitor through your web site.


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