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4. Measuring Web Site Usability > 54. Measure the Value of Pages and Clicks

Measure the Value of Pages and Clicks

Assigning value to your web pages and links will help you determine critical visitor paths to success.

When it comes to web page design, there are no shortages of opinions about what is best for your visitors. It’s easily to slip into the “what works for me will work for everyone” mentality. Fortunately, web measurement helps remove this subjectivity with hard data on where your visitors click, where they do not, and the value of your web pages.

Measuring the Value of Clicks

Determining the value of a “click” on any link on your web site is a very powerful technique for examining the overall usability of your web site. While link tracking can be fairly cumbersome and difficult to implement [Hack #55] , top vendors are now deploying applications that literally lay relevant data right on top of your web pages.


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