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4. Measuring Web Site Usability > 66. Effectively Measure the “Known” Visitor

Effectively Measure the “Known” Visitor

Sometimes it makes sense to track individual visitors to your site and create a feedback loop.

There are three kinds of unique visitors coming to your web site—truly anonymous, mostly anonymous, and known visitors [Hack #5] —and each category affords you more or less detail about the individual behind the clicks. The latter category, “known” visitors, has a great deal of potential for some business models to use web measurement to impact both the online and the offline relationship with the visitor. Smart web data analysts will go the extra mile to report about these visitors and create action plans based on their usage patterns.

Identify Known Visitors


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