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4. Measuring Web Site Usability > 65. Take Advantage of “Zero Results” Internal...

Take Advantage of “Zero Results” Internal Search Results

On-site search, also known as internal search, can make or break a site. Often, many small things can be done to greatly improve an on-site search, and this can ultimately improve site performance.

When visitors are searching for something they think you have, or should have, it can be especially frustrating to them when you return no results (e.g., a “zero” or “no results” set) as a response. When your start thinking about your internal search engine, start with the low-hanging fruit, attempting to gain an understanding of the top terms visitors search for on the site and take special note of the terms that return the frustrating “Sorry, No Results” page. Typically, the exit rate from those “no results” pages are alarmingly high.


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