• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

4. Measuring Web Site Usability > 64. Measure Internal Searches

Measure Internal Searches

Sites that have deployed an internal or on-site search application have a great opportunity to leverage their web measurement application to learn a great deal about their visitors.

Think about the last time you went to a site and had trouble finding what you wanted. Did you try to locate the product or information by navigating through the site, or did you go straight to the on-site search? If you tried the on-site search, did you get the results you were expecting immediately, or did you have to search more than once?

Far too often, both the navigation and the on-site search fail to deliver, resulting in frustrated visitors who bail out–clearly not a desired behavior. They may even leave for a competitor’s site and feel that you have wasted their time, neither of which benefits your business or your brand. This is unfortunate because if you’ve deployed internal search technology, you have a powerful ally that, properly maintained, can help you delight and convert web visitors.


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint