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4. Measuring Web Site Usability > 63. Run Your Own Split-Path Tests

Run Your Own Split-Path Tests

While there are a number of vendors providing split-path testing tools, relatively simple code will let you run your own tests.

While there are a handful of vendors that provide solutions and services for split-path testing—the practice of randomly showing visitors alternative pages or content to improve conversion—most charge between $25,000 and $100,000 annually for their services. However, if you have a reasonable amount of control over your web application platform, it’s not unreasonable to simply build the ability to distribute and track visitors right into your existing site.

Regardless of how you choose to implement split-path testing, the essence of a good strategy is as follows:


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