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4. Measuring Web Site Usability > 62. Use Browser Overlays

Use Browser Overlays

Browser overlay applications have rapidly become a popular tool for sharing web measurement data outside of analysis teams and exploring data using more natural visual models. There are a handful of best practice uses for these tools that can help you be more productive.

A handful of web measurement vendors now offer tools for visualizing reports directly on the pages of the site. Such tools are often described as browser overlays—they allow marketers, merchandisers, and site designers to superimpose metrics such as click-through rates for each of the page links. In general, browser overlays are a complement to classic path analysis tools; they are installed as a browser plug-in to Internet Explorer and use ActiveX to display statistics on a given page, usually in a left-side column and by placing metrics and percentages on top of links and images (Figure 4-9).


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