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3. Online Marketing Measurement > 41. Measure Email Marketing

Measure Email Marketing

Email marketing is among the most popular methods for customer acquisition and retention, and a key factor driving conversion for many companies. Fortunately for you, email provides a plethora of interesting, easily measured data.

Email is one of the most important methods you have to communicate with your customers, but one often neglected nearly completely by the people sending the message. Regardless of whether you’re prospecting or communicating valuable information to existing customers, the volume of email most people receive each day prevents us from spending enough time with any one message, unless the message is well timed and well crafted. Fortunately there are a number of things that can be measured that, when combined with fundamental marketing measurements, yield an incredibly powerful strategy for testing and measuring your email marketing efforts.


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