• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

3. Online Marketing Measurement > 37. Understand Marketing Terminology

Understand Marketing Terminology

Online marketers have their own language and lingo, always asking about your “CPA” and the “CPC” for a campaign.

Online marketing is a pretty well-established activity, but one full of sometimes vague and often confusing terminology. While you’re already able to talk the talk [Hack #1] using web measurement lingo, here are a handful of marketing specific terms that you need to know.

Reach and Acquisition

The first terms we’ll examine are the “big picture” measures and metrics for visitor reach and acquisition—the measurements that help you understand how well or poorly a campaign is doing in helping you find and attract prospects to your web site.


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint