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3. Online Marketing Measurement > 50. Leverage Referring Domains and URLs

Leverage Referring Domains and URLs

Knowing how visitors found you is as or more important than knowing what they do on your web site. Referring URLs are (usually) the source of this type of information.

A site or page’s referrer is usually the URL a visitor was browsing when he clicked a link to your web site. Captured via the web server logfile [Hack #22] or reported by a JavaScript page tag [Hack #28] , referring URLs are a powerful ally for the online marketer. Without referrers, you have no way to know who is talking about you, what they’re saying, or how well your marketing dollars are being spent. While in a perfect world every request would contain a referrer that would help you understand a visitor’s intent, the world is far from perfect.


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