• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

3. Online Marketing Measurement > 49. Measure Conversion Through Multiple Goals

Measure Conversion Through Multiple Goals

A particularly advanced use of your web measurement application is tracking visitors as they convert on multiple goals through your site. While easy to say, it can be much harder to do successfully unless you’re careful in how you set up your conversion tracking.

Web sites have at least a primary goal: retail web sites sell products, financial services sites take applications for financial services, and travel sites allow the purchase and reservation of travel services. However, most sites have other primary or secondary goals. For instance, a site may enable its users to sign up for a newsletter, submit a customer service request, change a travel reservation, check an account balance, sign up for a loyalty program, request a government service, participate in a survey, sign up for a sweepstakes, download software, or read content that your company has published. In web measurement, each of these goals, when accomplished by a visitor to your ....


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint