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3. Online Marketing Measurement > 45. Measure Affiliate Marketing

Measure Affiliate Marketing

Many online marketers take advantage of affiliates and affiliate programs to drive traffic to their sites without considering everything that can be measured.

Affiliate marketing is a very powerful customer acquisition strategy, essentially paying people a commission to evangelize your products or services and then sending traffic your way in hope that they’ll complete the transaction. Your web measurement application should allow you to track affiliate campaigns, much like a banner ad or email message. Tracking your affiliate campaigns in as much depth as possible helps you learn from the creativity of others as you plan your own future marketing activities.


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