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2. Implementation and Setup > 21. Understand Where Data Gets Lost

Understand Where Data Gets Lost

In web measurement, there are a number of ways that data can be lost. By understanding these sources of loss, you can work to minimize their likelihood.

Losing valuable data can taint your web measurement efforts. The more data that is lost, the more inaccurate the web measurement information you produce will be. Data loss generally occurs as a result of one of the following scenarios:

Measurements are not taken.

The web data that you collect begins with the measurements that you take to record the activity on your site. If a measurement is not taken, usually you have lost that data forever. For this reason, it is important that you carefully plan your measurement strategy in advance.


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