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2. Implementation and Setup > 16. Know When to Use First-Party Cookies

Know When to Use First-Party Cookies

As consumers become more sensitive to potential invasions of their privacy, many are moving to limit your access to information about them via the use of cookies. Here’s how to know when to use first-party cookies and what effect their use will have on your analysis.

There are two kinds of persistent cookies used in web measurement: first and third party [Hack #15] . The answer to the question “When should I use a first-party cookie?” is basically “Whenever possible.” In this era of increasing awareness about security and privacy, it is preferable to use first-party cookies over third-party cookies, period. It seems like rarely a week passes when we’re not hearing about some other privacy intrusion or black hat hack; you and I may know that these intrusions rarely have anything to do with cookies, but the majority of Internet users have no clue.


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