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2. Implementation and Setup > 25. Use Query Strings Effectively

Use Query Strings Effectively

The query string (the stuff after the “?” in a URL) is a powerful tool for web measurement and data collection.

Because of the stateless nature of HTTP, many sites use query strings in their URLs to pass information from page to page or request to request. The query string is a specific portion of a URI that begins after the URI stem and a question mark (?), as shown in the following example:

http://www.mysite.com/page.htm?name=value

Where www.mysite.com is your server DNS or (s-dns) name, page.htm is your URI stem and name=value is your query string. The query string in this example contains one query string, which is composed of a parameter, variable, or name=value pair.


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