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2. Implementation and Setup > 2.1. Hacks 14–36: Introduction

Hacks 14–36: Introduction

A significant amount of investment on both your and your vendor’s part will go into implementation and setup. Why? Because if you screw up your implementation, the chances that you’ll do or learn anything meaningful from your analytics application decrease significantly.

The largest numbers of hacks presented in this book are implementation and setup hacks, because this is where the greatest opportunity really is. The more attention you pay, the more useful data you collect, the better the “hack” in your implementation, and the better your overall experience with web measurement will be.

Once You’ve Selected a Vendor

This is when the really hard work begins. Crazy, huh? You thought sitting through all those demonstrations and negotiating contacts was the hard part. Unfortunately, for the most part, the process you’ve been through will seem like a piece of cake compared to implementation and training. And, more unfortunately, implementation will seem like a piece of cake compared to getting people to actually use and respond to the reports.


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