• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

1. Web Measurement Basics > 8. Know When to Use Packet Sniffing

Know When to Use Packet Sniffing

Network data collectors, or “packet sniffers,” create an alternative data source that has a handful of benefits, provided that you maintain their upkeep.

Users respond not only to a site’s content, but also to its delivery, which include factors such as speed, quality, and reliability. Together, content and delivery influence what users choose to view, how long they view it, how they navigate through the site, and ultimately whether they will return. All the compelling content in the world won’t save a web site that can’t deliver it well.

Many options exist to get information about what content was served. But to get the delivery information, in order to get a complete picture of user behavior, you can turn to collecting data at the network level. This is commonly referred to as network collection (or using a sniffer, but Sniffer® is a registered trademark of Network General Corporation to describe its line of protocol analyzers, so we won’t use that term here).


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint